We are design partners, technology experts, and animal lovers. From veterinary intelligence to pet wearables, we build the products, services, and experiences that pets, and their humans, deserve.
Case Study
AI-Powered Platform for the Future of Veterinary Care
In the high-stakes environment of veterinary medicine, the difference between a routine check-up and a life-saving intervention often lives within the data.
Alongside a global pet-tech powerhouse, Goods took that data and built a system around it; a singular, cohesive experience that now can serve as the backbone for modern veterinary clinics.
Goods built a sophisticated ecosystem where data feels effortless. Streamlining the diagnostic workflow and unifying high-level componentry, the team replaced legacy clutter with a future-forward vision for patient management.
Light on aesthetics, heavy on immersion, Goods dove into the minutiae of the veterinary day-to-day to understand how data actually moves.
The result is a platform that doesn’t just report results, it empowers vets with data that’s actually useful. By harmonizing complex labs and imaging into one flow, Goods helped our client redefine the gold standard for clinical precision and pet health.
“Goods & Services’ values and their expertise in the regulated industry, coupled with strengths in data and design have been a proven differentiator and success factor for our business.”
— VP, Research & Development, Pet Diagnostics Company
Case Study
Designing the Brand, Product and Digital Experience for a Connected Pet Platform
Link creates smart dog collars that help pet owners stay connected to their dogs through location tracking, activity monitoring, training support, and health insights. The product combines hardware, software, and data into a single experience designed to give owners confidence and peace of mind.
Goods & Services partnered with Link to build the brand from the ground up. We designed the logotype, logo mark, and full visual identity system, establishing a brand language that could live across physical products, digital interfaces, and retail experiences.
Our work extended across every customer touchpoint, including branded assets and experiences such as the website, mobile app, packaging, marketing materials, and swag. The result was a cohesive product brand that feels as thoughtful and reliable as the technology behind it, helping Link stand out in a fast-growing pet-tech category.
Pet-tech innovators’ best friend.
Pet-tech innovators’ best friend.
Link successfully launched as a premier lifestyle brand in the pet-tech space, Our partnership proved how thoughtful design can turn a wearable device into an indispensable tool for the modern, tech-forward pet parent.
“Goods & Services helped us turn an idea into a brand people love. They understood that Link is more than just a device. It’s peace of mind, and it’s fun.”
— Senior Brand Consultant, Link
We know more than just pets. See how we transform brands and experiences across the digital and physical realms.
