Goods & Services Acquires Ovyl, Expanding Product Design and Engineering Capabilities

We’re excited to share that Goods & Services has acquired Ovyl (ovyl.io)—a Nashville-based integrated product design and engineering studio.

Ovyl brings exceptional depth in physical product work—industrial design, hardware engineering, prototyping, and the rigor required to take a device from concept to production. This expands our range when a client’s work calls for it, while staying grounded in the same standards of design and engineering that define Goods & Services.

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Ovyl is known for building tech-enabled physical devices where the details matter—what’s feasible, what’s manufacturable, what’s durable, and what it takes to build something that holds up in the real world.

This acquisition reflects a shared standard. There is a mutual respect grounded in Design Craftsmanship, Engineering Rigor, and a common view of how products get made—better.

Why Now

Clients need to move faster without lowering the bar. In this environment, the advantage goes to teams that can frame problems clearly, prove feasibility early, and execute with discipline.

Ovyl strengthens our ability to do that when physical product decisions are part of the work, while preserving what has always defined Goods & Services: high standards, clarity, and strong delivery.

What This Means for Clients and Partners

For clients and partners, the intent is straightforward:

• Broader coverage when needed, including physical product design and engineering
• Earlier feasibility clarity when physical decisions shape the outcome
• More depth behind complex programs, with broader capability available when required
• Continuity in teams and standards, with Ovyl operating under the Ovyl brand

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About Goods & Services

Design for People. Build for Intelligence. Engineer for Growth.

We help leading organizations envision the future and modernize how they operate and compete—delivering AI-enabled digital & physical products, platforms, and systems.

Goods & Services operates across:

• U.S. — Atlanta, New York City, San Francisco, and now Nashville (Ovyl)
• U.K. — London
• Mexico — Mérida and Puebla
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Ovyl will continue to operate in the market under the Ovyl brand, with the same studio model and focus.